About Me

“Our job in this life is not to shape ourselves into some ideal we imagine we ought to be, but to find out who we already are and become it.” ― Steven Pressfield

This is where you get to know me

My name is Chris. I am the creator of this blog. I’m currently studying Digital Media (creative marketing, content creation, cognitive psychology, etc) at University West in Sweden.

I started this blog because I wanted to find a productive outlet for all the creative energy running amok in my system. And as a means to explore all the fascinating topics that excite the hell out of me.

The Purpose of this Blog

This blog aims to turn excitement into action; to make sense of all the topics mentioned above in a highly accessible way so that we can become more productive, resilient, and educated creators.

I hope you are as excited as me because I can’t wait to share with you all the things I’ve found, and want to write about.

And to make sure you don’t miss out on anything spectacular, I recommend that you check out my newsletter where I send out all the best stuff I’ve found during the week in a short, tasty and concise email.

It’s completely hassle-free with a clear and simple mission. It’s basically a remarkably simple newsletter for solving surprisingly difficult problems.


Hello, my name is:

Chris Erzfeld

An apprentice in human nature aspiring to become a behavioral designer.